Urban Edible

Project | Restaurant Concept
Client | Personal
Role | Concept / Design /  Art Direction / Logo Development / Prototyping

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Design all materials for a restaurant developed around sustainability and urban gardening.


The idea for this project came from all the urban gardens that were popping up in Detroit. Most of Detroit is a food desert, and I found the idea of a restaurant that is sourcing all of it’s fresh produce from the city itself to be compelling. The seasonal menus rely on produce that can be grown within each of the seasons. The design is intended to be earthy, fresh and urban.