|Role|||||Creative Brief / Concept / Project Management / Art Direction / Photo Direction|
Add visual interest down the aisle to entice customers to shop the category.
Priority products were selected by the merchant team, then a shot list was developed with ideas of foods that would work well to showcase the product. Each vignette was shot separately and then assembled on a common backdrop to create the final compositions. The signage not only inspires customers with beautiful images, but also showcases that Meijer is a one-stop shop where you can buy your frying pan and the stir fry that goes in it.