Project	|	Campaign Concept
Client	|	Transportation Riders United
Role	|	Concept / Art Direction / Design / Copywriting

OBJECTIVE

Develop a campaign to convince drivers to switch to public transportation.

PROCESS

In Michigan, cars are so prevalent that public transportation is lacking. The only way to get better public transportation throughout the state is if people use it. This campaign for Transportation Riders United was a concept pitched to them to help inform and convert drivers to passengers.