Project	|	Event Signage
Client	|	Meijer
Role	|	Concept / Design / Design Standards / Logo Development

Objective

Promote in-store Major League Baseball themed events with consistent signage that has the ability to feature different teams in different markets.

Process

It started with wanting to tap in to the sporty nature of baseball promotions. I began by developing the Play Ball! logo and then started adding in elements that could adapt across tactics. Major League Baseball is huge in the Meijer markets, so it was important to really hit on the excitement of the sport and get our customer informed and interested in the events while maintaining visual consistency across tactics.