|Role|||||Concept / Design / Design Standards / Logo Development|
Promote in-store Major League Baseball themed events with consistent signage that has the ability to feature different teams in different markets.
It started with wanting to tap in to the sporty nature of baseball promotions. I began by developing the Play Ball! logo and then started adding in elements that could adapt across tactics. Major League Baseball is huge in the Meijer markets, so it was important to really hit on the excitement of the sport and get our customer informed and interested in the events while maintaining visual consistency across tactics.