Pet Department

Project | Environmental Design
Client | Meijer
Role | Creative Brief / Project Management / Art Direction / Design / Vendor Parternship

Pets Reinvention 01Pets Reinvention 02Pets Reinvention 03


Refresh the Pet Department signage with a look that resonates with pet owners.


Purina provided data and research about what our pet customers were looking for when they shopped at Meijer. The biggest takeaways from the research was that our customers wanted to be able to quickly and easily find what they were looking for, and they preferred imagery that invoked an emotional connection. Positive imagery with pets and owners, bright colors and a variety of pet types and breeds all received positive feedback during a customer insights panel. Purina provided some initial rough concepts and we revised and produced.